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数字化体验与产品管理经理
面议 北京通州区 应届毕业生 本科
数字化体验与产品管理经理
面议 北京通州区 应届毕业生 本科
职位描述
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岗位描述 – JOB SUMMARY: 负责北京环球度假区产品规划及产品设计,确保产品能够支撑业务的持续增长及用户体验的持续提升。 Responsible for Universal Beijing Resort product planning and design. Ensure Universal Beijing Resort guest facing product can support continuous business growth and user experience improvement. 主要职责 – MAJOR RESPONSIBILITIES: 岗位职责与要求 ESSENTIAL DUTIES AND RESPONSIBILITIES: 岗位职责 MAJOR RESPONSIBILITIES • 负责与协助北京环球度假区官方移动应用,微信生态及阿里生态相关产品工作。 Assist the product leadership about digital experience vision, strategy and roadmap of Universal Beijing Resort including mobile App, WeChat/Alipay mini program and WeChat ecosystem related product. • 对文旅行业有一定的了解,能够深入用户使用场景输出合理的产品方案并推动落地。 Partner with key stakeholders to develop digital product roadmaps and make product decisions via product research and consumer surveys. Be responsible for the product feature planning and requirement documentation. • 与业务团队一道,探索新的业务机会,确保业务持续增长。 Work with business teams to explore new business opportunities. Ensure sustainable business growth. • 与UI、技术、测试、运营等部门的紧密合作,确保产品准时、高质量上线 Drive the practice of solution identification for products and services with cross-functional partners to support the integration of projects across the portfolio. Identify frictions and ensure guests and team member experiences are seamless and integrated. • 灵活运用产品开发方法,平衡产品方案与预算,与内外部合作推动端到端产品保质保量按时交付 Drive the end-to-end product delivery with internal and external partners with agile product development approaches to meet the schedule, budget and quality requirements. • 与业务及数据团队紧密合作,修改及完善产品业务逻辑,提升用户体验,优化操作流程 Partner with the E-Commerce operation and digital analytics teams to iterate product features, continuously enhance digital guest experiences and achieve E-Commerce business results. • 主导协同各团队,有效对接技术开发、测试、运营及用户,理解用户体验设计,实现产品开发管控、上线发布、运营方案实施、用户反馈跟进解决的完整闭环,对产品效果负责 Partner with IT about solution evaluations and product delivery of the digital guest journey. Act as the connection point of consumer/business partners and IT during the practice of production vision, release planning, product requirement/user stories composing, UX designs, product launch and iterations. 三方管理能力 Stakeholder Management • 负责联动组内外部生态,与园区运营、零售、食品、娱乐、酒店、人力等职能部门及时沟通并收集反馈,准确把握游客需求并抽象转化为通用产品方案,推进产品商业转化,促进核心指标的增长 Partner with business stakeholders like operations, retail, food service, entertainment, hotel operation and human resource to define and implement seamless and integrated guest/team member experiences. Influence the business stakeholders to have end to end vision of the guest journey to avoid frictions and hurdles. • 与相关团队密切合作,关注产品落地、测试、培训及优化,主动挖掘产品新方向,不断提升产品体验、行业竞争力 Support product implementation, testing, training and enhancements via close partnership with business stakeholders to ensure the success of digital products in daily operations. 我们还希望你有: QUALIFICATIONS: • 对国内数字产品行业情况、趋势及商业体系有足够了解 Demonstrated understanding of the Chinese digital industries, trends and eco-systems. • 具有较强的战略思维和解决问题的能力,良好的产品调研能力,能够熟练开展行业调研,对用户需求有比较准确的把握,具备高效推动项目策划与实施的能力 Strong strategic thinking and problem-solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish product strategies that align with the broader vision and support Guest and business strategies. • 具备较强的逻辑思维及分析能力,可整合各项数据来源(如市场营销、用户调研、行业数据等)并产出解决方案 Demonstrated analytical and technical skill set, with ability to synthesize and analyze product-related data across an array of sources (e.g. Marketing, Consumer Insights, Industrial Engineering, etc.), to evaluate product effectiveness. • 出色的表达、沟通、问题分析、随机应变等综合能力 Strong communication, illustration, design and presentation skills, with an ability to influence senior leadership by developing and clearly framing up options. • 对新事物保持好奇,能够洞察行业变化趋势及快速学习新鲜实物 Be curious with new things. Sensitive to industry changes and have the ability to analyze industry development trend. 任职资格 – QUALIFICATIONS: 任职要求 EXPERIENCE: • 本科及以上学历,3-5年C端产品工作经验,有数字电商产品经验的优先。 Bachelor’s degree or above. 3-5 years experiences in guest facing product. E-Commerce or digital marketing experience is preferred. • 有旅游或娱乐行业产品经验优先 Travel or entertainment industries experiences preferred. • 熟悉各种整合营销玩法,有相关产品策划落地经验的优先 Experience integrating marketing and experience technologies. • 具备较强的数据分析,逻辑思考能力,善于分析问题并制定解决方案 Strong data analysis and logic thinking ability. Good at analyzing problems and implementing solutions. • 具备项目管理能力,有大型项目策划和实施落地经验 Experience in project team leadership and large scale program planning and implementation. • 有成功数字产品项目管理经验,参与并主导产品调研、策划、概念验证、用户体验、抽象转化、预算平衡及产品测试等完整产品链路及流程 Digital product management experiences, skills and methodologies like product research, planning, POC and prototype, epic and user story composing, agile product development approach, budget management and product testing. • 良好的团队沟通能力和自驱态度,在复杂、多业务线、多部门的团队合作中能顺利推进项目发展 Strong background in stakeholder and partner management along with cross-functional collaboration. • 优秀的分析、书面和口头沟通能力,能够简明扼要地解释复杂的概念 Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply. 教育水平 – EDUCATION: 大学本科及以上学历 Bachelor’s degree or above
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工作地点
地址:北京通州区北京-通州区通州环球主题公园及度假区
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